Hot Wheels Ai-- Intelligent Race System
PACKAGING & BRANDING
Developed the Hot Wheels Ai overall brand aesthetic.. From the color palette, iconography, fonts usage, communication language style, and package format
Developed the Mariokart Special Edition packaging for Hot Wheels Ai.
Focused on celebrating the product Mariokart legacy with its fun, vibrant colors and unique tone.
Developed the Batman™ Arkham Asylum Chase Edition packaging for Hot Wheels Ai.
Focused on capturing the unique tone and manner the Batman™ universe to celebrate the product best.
Developed the Core and STREET RACING Editions of the packaging for Hot Wheels Ai. I focused on a clean and clear communication system, to showcase both what comes in the package and all the unique features.
