The concept is hipster and creative because the target audience is designer and hipster was mainstream nowadays. The tagline is “Find Your Creativity” means this bookstore offer you to became creative by looking and bought some book or things at there. Not only selling the design things, but they also give you some references about design.
The logo background is a colorful abstrak shape by adjusting with the multiply effect so it looks like a diamond, because create people is able to look at things in novel ways and from different angles and perspectives.

Logo Design

Website layout

Finishing