Swell are an up and coming Surf Forecast provider based in Melbourne Australia who provide its user's with forecast predictions over various locations across the 7 states and territories of Australia with access to the coast. 

Currently, the companies goal is to move to a mobile platform as they feel this will be more convenient than a website and allow the company to introduce more features into the application in order to help gratify the user through a multipurpose app. 

Swell are currently targeting surfers as they can only serve a purpose to this target audience. Although they are all surfers many of these individuals range differently. This may be made up of surfers who are:

- Comfortable with the Sport and looking for a convenient way to check the weather 

- Those who are new to the sport and do not have a thorough understanding of the weather conditions 

The target audience are between the ages of 24-40 year olds who are made up of a mixed-gender and level of surfing ranging from beginner up to being extremely comfortable or pro.

Appeals to this audience may be current design trends and aesthetics tied in with surfing. There is also a need for the application itself to be easy to use and identifiable for an older generation of surfers so the user interface needs to feature some type of clarity when laying out assets and making typeface choices. 

Swell aims to provide surfers with an easy to use and reliable product which will be their mobile application. Allowing users to check these forecast conditions, the company are interested in taking the app further developing new features for users to create a sense of community within the application. 

These features will consist of the opportunity to add and save locations that can be saved privately or shared with others to also enjoy. 

These spots can be judged through the application based on descriptions, ratings, comments, and images uploaded by various users on the strength of a spot allowing individuals to explore different areas outside of there normal location. 

The end goal for the application is to create a reliable surf forecast interface that contains features that have the potential to create an online community of different surfers.