This bold pair of cells as though being seen under a microscope is an unexpected visual metaphor for the connections Bank of America Merrill Lynch is able to provide to their clients in the Healthcare industry through our relationships and expertise.

Two alternates that were also presented. The runner up was concept A – an evocative candid shot of two surgeons collaborating at work. In concept B I had our illustrator recreate what looks like a human spine from stack of pills, one of which has been replaced with an artificial disc which speaks to the unification of technology and science in the industry.