Scouts BSA: Scout Me In Campaign​​​​​​​

Strengthening Youth Through Scouting Brochure

With the new addition of females into scouting all previous material needed a facelift. This brochure was one of the first materials to get updated into this new campaign. The original campaign launched a series of posters and cards with tag lines hand illustrated by a professional. Along with redesigning this brochure to fit the design of the previously made collateral we wanted to introduce new tag lines across all the new projects. In order to do that I had to take all the previously illustrated phrases and pull out individual letters to create an alphabet with multiple variations that all our designers at Pearson could pull from going forward. 

Scout Me In Postcards