arsal ysfin's profile

The Recyles - Reuse & Reduce

The Recyles - Reuse and Reduce
Problem

There are billions of pieces of waste in the the world’s ocean. The waste consists such as metal, plastic and also glass. Not only it had polluted the ocean water which also causes the animals that are living in it. Despite the many campaigns out there that are trying to reduce plastic waste, people tend to still forgert the impact of plastic pollution.

Insights

Music has the power to shape society’s views and drive the conversations on issues that speak to our emotions. With indie music on the rise, we can bring the message of rreducing plastic waste in a more memorable way.

 Solution

The recycles is an imaginary band that tours around that brings  message of “Reuse and Reduce” to the audience. Advance technology had been making it easier to produce music at home even with  just a DIY instrument. The Recycled made a DIY drums as one of the feature in the project to support anti-waste disposal movement. At the same time, the recycles will release albums, sell merchandise to raise funds and the money will be then donated to organisations responsible for the ocean’s cleanup.
Full music video on youtube:
Album cover mockup and actual photograph
Digital Artwork
Digital Mockup
Actual Product
Merchandise
Actual Photograph
Looping shots
DIY drums actual mockup
The Recyles - Reuse & Reduce
Published:

The Recyles - Reuse & Reduce

Published: