Advertising campaign for TIM, Telecom Italia's mobile phone brand, dedicated to its ethnic segment, with special rates for international calls for a chosen country. So that you can call home whenever you feel like it.
The promotion's testimonial is Piazza Vittorio's Orchestra, a multi-ethnic group that started up in Rome and is now famous all over the world.
The campaign slogan is “the most beautiful music is the voice of...” (my mother, my friends, my wife, my kids...)
The promotion's testimonial is Piazza Vittorio's Orchestra, a multi-ethnic group that started up in Rome and is now famous all over the world.
The campaign slogan is “the most beautiful music is the voice of...” (my mother, my friends, my wife, my kids...)
The campaign was broadcast in the languages of its target audience and includes both 60 and 45 second adverts that were aired respectively on specialized media devices and on the internet.
