ESPN First Take:
Show Package
Show Package
When First Take moved from ESPN Headquarters in Connecticut to Manhattan’s South Street Seaport, ESPN wanted a package that showcased new location. On my first collaboration with Block & Tackle, we landed on a solution that channels the high energy and spontaneity of the show in an elegant and flexible design system that can be customized for hot teams, hot topics or top talent. The package includes a refreshed logo design, on-air graphics, on-set posters and video displays, and custom NYC photography.
My role: Photography and design
Show Package
Full credits:
Creative Directors: Adam Gault, Ted Kotsaftis
Design, NYC Photography and Logo: Mario de Toledo Sader
Executive Producer: Sari Rosen
Design: Rachael Park, Ben Hill, Alex Mariscal, Mario de Toledo Sader
Animation: Gung-Kai Koo, John Lee, Ted Kotsaftis, Wei-Shen Wang
Pitch Process
