VICOMPLETA
branding, packaging - Università IUAV di Venezia, 2019
Solgar is one of the biggest producers of high quality natural food supplements. The challenge was to do branding and packaging design for their product line of multivitamins and multiminerals. The concept is based on the ideas of completeness and mechanism - if we imagine the human body as the poerfect machine, vitamins and minerals would be those small, almost invisible parts that make the machine work and function properly.