Tamara Solomonson's profile

Theoretical rebranding for Coogee Pavillion

The brief of this task was to theoretically rebrand the face of Coogee Pavilion through their takeaway coffee cups and merchandise. As their logo is a whale, I wanted to incorporate that in a unique way. I chose to work with cool blues as the colour scheme as the pavilion is situated by the beach, so I wanted to carry the idea of calmness , fluidity and water through the designs. I wanted to create the illustrations in water colour, paired with black pigment liner to further enhance the idea of fluidity being carried across the designs. As many ages visit the pavilion ,I made the designs appealing to the young and the old. 
Theoretical rebranding for Coogee Pavillion
Published:

Theoretical rebranding for Coogee Pavillion

Published: