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Wake up - The social media detox campaign

‘Wake up!ʼ is the start of changing your life in a hyperconnectivity society. It is a campaign that helps people who are addicted to their mobile phones, especially social media to change their behaviour. Through ʻWake up!ʼ people can check their mobile phone usage routine, change the way they are using their mobile phone and finally find alternative activities that fulfil their life.

We provided three activities to find out the user’s mobile phone addiction and give them solution.


1. Lifetime calculator  /  2. Time Converter  /  3. Social media detox


Lifetime calculator automatically calculates how much time you will spend on your mobile phone in your whole life based on your average usage time. It helps people to realize their mobile addiction and gives people the motivation to change their behaviour.
After people realize they are addicted, they are more open to help. Time converter and social media detox could give solutions.
The time converter suggests alternative activities for the user instead of using their mobile phone. It’s able to suggest other interesting activities instead of using a mobile phone. It can help people that are looking for a replacement of a mobile phone. Through social media detox and instruction, a complete social media detox could be very hard, but the user could get many benefits if they succeed.
Wake up - The social media detox campaign
Published:

Wake up - The social media detox campaign

Published: