Art227 Final Project Type Specimen Book

This type specimen book is inspired by street fashion brand’s logo. There are many brands nowadays are using simple style san serif fonts as their logo such as Bape, Stussy, Ambush, Off White, the most famous one would be Supreme’s box logo. More and more brands started to make clothes by printing their logo on it and sell it to a high price. It is pretty ironic that, “Cloth designing” seems much easier than it used to be. That’s why I choose to make Avenir as a “clothing brand”, if I can make it, everyone can.