OPPO RENO3 Launch Campaign
Express Yourself #LoudandClear
The very essence of expressing yoruself #loudandclear is about achieving a bright and sparky emotion: exuberance. The feeling, the scenes and the track has to be upbeat, even pulsating.
The feeling carries the campaign and the RENO3 to achieve fame and memorability.
Using seamless transition techniques, we see the same girl walking down several scenarios, only that a different version of her appears at every scenari – as the set changes to her expressions and beat. The film offers a visual treat of seeing this girl expressing herself and ‘multiplying’ to all her versions on her alter ego – we see one, then two, and three and finally all four of her, walking down a night scene. With each seamless transition, the street scene and characters become ever more theatrical, spectacular and expressive.
45s Launch TVC
Behind the Scenes
Executive Chairman: Neil Johnson
Chief Creative Officer: Chris Chiu
Creative Director: Joel Chin, Elijah Ng
Post Production: SFilm
