Incartades is a deliberately provocative furniture brand with a message strongly focused on desire. The idea is to make customers want to do something crazy, an "incartade" in French ...

The brand was designed as a team with Johann Paquelier, who also made the logo.

✔ Market and user research

✔ Strategic planning

✔ Brand identity

The eCommerce site was made using the Prestashop Open Source engine.

✔ Wireframe

✔ Graphical mockup

✔ Front end integration