The exploration began with the need to connect an individual beyond just the sense of sight. We interrogated and researched how the touch of another human makes one feel and that is when project Snug was born.

Skin to skin contact produces strong emotional and physical bonds. Touch is reassuring and calming for a person in distress, since it can communicate an offer of support and empathy. As kids, we have teddy bears to make us feel safe, and as adults we need that same unconditional support from people we consider family.

“ We seek to receive and give hugs to people we love precisely because they trigger a neural pattern of comfort and affection.” 

Giving a reassuring hug to a person who is in pain or feeling down can actually benefit both the receiver and the giver; both people involved in the interaction experience more positive emotions and feel more strongly connected to each other.

At snug we believe in intimacy, which isn’t exclusive to physical touch. Humans have a general desire to belong and to love in order to build strong emotional and physical connections. We want you to feel comfort in knowing that warmth can be a small “ I’m here for you.”