Bear Archery Catalog and Brand Refresh
Student Work / 2018
Founded by the legendary Fred Bear, Bear Archery has been crafting superiorly strong bows since 1939. For this project, I wanted to create a visual language that conveyed the ferocity of a predator, while remaining sophisticated and respectful of the company’s heritage. To that end, I used a muted palette accented with aggressive bursts of red, roaring bear imagery, bold type, and a new logotype.
