Miami Heat x Fox Sports Sun Tagline Campaign (Sports Marketing Project)
I led my team's marketing and design efforts throughout the process of creating a tagline campaign for Fox Sports Sun and the Miami Heat. This real-world class project was an incredible opportunity to receive feedback throughout on the marketing direction and overall creative approach for our tagline "Where We've Been, Where We'll Be".
The goals according to our project guidelines consisted of preparing and executing a well throughout tagline campaign that had the potential to support Fox Sports' Miami Heat Coverage during the 2018-19 NBA season.
My personal goal for executing our tagline campaign was to create a visual that sold our vision of the organization, as well as enhanced the consumers franchise fandom. We focused on distributing our message through digital outlets like social media, in addition to print/ mailers, and billboard signage.
Campaign Promotional Poster (Digital & Print)
Billboard Concept Mockup
Presentation Slide Design
Social Media Sweepstakes Graphic
Broadcaster Themed Social Media Content
