My friend Bart called me with a potential project for a social spot featuring Garth Brooks as the receptionist at Fritos Headquarters. We told him we were up for anything. We learned that Garth had a new single that was about to drop and he was promoting it. We came up with a concept where he would keep putting people on hold and the new song would be the hold music.

The pay off for him would be that he'd get to promote "Baby, let's lay down and dance" plus his team was up for giving away free downloads in every bag of Fritos.

We had no idea if it would work and we really didn't have a script that Garth would stick to so we called on an Improv troupe who we had used previously and got them involved as the talent. We knew they would riff on whatever he put down. It worked, in the end everyone loved it. Check it out for yourself.