Arròs Dacsa
Redesign of Dacsa's rice packaging, a traditional and long-stablished brand original from Valencia, Spain. Rice is an essential ingredient of the Mediterranean's diet and also, it is a fundamental part of the region's most well known gastronomy.
The aim of the project was to represent the effort and tradition behind this rice through its packaging. People worked this lands for many years with the purpose of getting the best quality they could out of it. Nowadays, it is certificated as appellation of origin "Arròs de València".
Before.
After.
Thank you!
MA in Packaging Design - ELISAVA
Project - Packaging redesign.
Tutor - Eva Minguella.
