This concept was developed by ACD team Brian Trecka (AD) and Deb Pahl (CW) in 2013 at DDB Chicago for the launch of McDonald's new Egg White Delight sandwich and other egg white breakfast offerings. The idea was to "flip" the original breakfast sandwich to showcase the new egg white substitution. I designed the website and created each of the custom typographic copy lock ups. This execution was also freatured on mobile devices as well. 

 

See it while it's live here.