Love Potion
- by Merchant's Lane -
A below-the-line advertising promoting Merchant's Lane. A direct mailing kit is created to promote the cafe with a new story and concept to attract, introduce and promote the place and its selling points.
Merchant's Lane, a former Petaling Street brothel, reincarnated as a crazy-atmospheric cafe. The concept of throwback and love brothel is applied in the project to bring out the history and story behind the cafe.
A tea tester direct mailing kit is created to communicate the concept. The tea leaf are placed in a test tube to act as a love potion which communicates the concept of a love brothel. The tester kit is designed in a modern and hipster way.
