101 Reasons To Eat A McRib
Custom illustrations designed for the 2012 national McDonald's campaign
Custom illustrations designed for the 2012 national McDonald's campaign
This concept was developed by ACD team Brian Trecka (AD) and Deb Pahl (CW) in 2012 at DDB Chicago for the annual launch of the McDonald's McRib sandwich. The selection of illustrations below were created by myself while the remain cards were designed by the über talented Minna Sponholz.
