The 'Partnerships for the Goals' Day was an initiative created by AIESEC International (during one of their International conferences) to implement a space for their premium partners to interact with the young leaders from all around the world and to train in relevant topics to get them closer to achieve a more sustainable action plan for each one of their national entities.
The concept of the event was based on the UN's Sustainable Development Goal number 17: Partnership for the Goals. Aligned to this, as per the requirement of the organization, the logo for the event was a direct reference to this Goal, as it can be seen below:
And, as expected, versions in black and white of the logo were also created, for adaptability purposes (but the only version used was still the white one in dark background).
In this case, a graphic line was not required for the project. Instead, a series of physical materials were the focus of it. The objective of this was to completely brand the space where the event was going to take place (main plenary for general sessions and breakout rooms, for workshops).
The first banner required was a classic vertical piece with the branding of the thematic day. A very minimalistic and sober design was the style that marked not only this piece but all the visuals generated for the event.
Besides the event banner, a horizontal banner, that could serve as background for the interviews section of the day, and for pictures afterwards (in the format of a Media Wall) was also required:
At the same time, a series of banners based on five different Sustainable Development Goals were designed, as needed for the event's logistics. The selected goals were the number 3 (Good health and well-being), 4 (Quality Education), 5 (Gender Equality), 8 (Decent Work and Economic Growth) and 12 (Responsible consumption and production).
Said designs can be seen below:
Finally, it was also required to design banners with 2 of the exchange programs that AIESEC manages at international level: Global Talent and Global Entrepreneur, both based on professional experiences.
