The Monki App is a mockup project for the fashion brand Monki.
The mobile application was created for my Master thesis and it was tested with 11 users from all over Europe, using the customer discovery approach and think-aloud method.
The goal of the project was to integrate the current e-commerce and social shopping features of the brand in an interactive and easily navigable flow system.
The methodology consisted in literary research about user experience and fashion marketing together with qualitative analysis of the customer validation process and the development of a product launch strategy. In order to understand possible user paths and interactions within the application, a customer segmentation was made based on the creation of personas using demographic, geographic and psychographic criteria.
The design of the app was developed with the platform Figma, respecting the original visual identity, structure and copy of the brand’s website.
Style guide
Home, New Arrivals and Product pages
While creating their profile, users can insert their measurements for personalised purchase suggestions. Besides allowing customers to feel active actors in the experience, the application can retrieve useful consumer data for the brand’s marketing and design practices.
Create Your Profile page
Home page with clickable sliding banners and gifs
Menu side tab.
New Arrivals page with side Filters bar
Product page
Monkisphere section
We are Monki page
Monki Thinks page
Chat feature
The Chat feature is an opportunity to provide a personalised assistance to customers.
Information architecture
App prototype
In addition to the app, a promotional material (such as App Store page, Landing page and Newsletter) was created in order to launch the product online.
App Store page
Landing page
Newsletter
