+ From little things big things grow
Horticulture Australia Limited (HAL) is a not-for-profit, industry-owned company. It works in partnership with Australia’s horticulture industries to invest in research, development and marketing programs that provide benefit to industry and the wider community.
The genesis of the HAL corporate identity was inspired by the seed – drawing from the life-cycle of creation, gestation and growth, the logo reflects the strategic investments of Australia’s horticulture industries along with HAL into developing and growing the industry.
As well as the creation of the logo and establishment of the corporation’s corporate look and feel, we developed a concise corporate standards guide for HAL which covers logo and design style along with templates for various marketing tools.
