As Triunfo Arciniegas explains in his book, the red riding hood is a bad person according to her actions, this was the main pillar in which we generated the whole concept, starting with the title in the book cover; red riding ha! this last “ha!” refers to the evil laugh of the red ridding hood.

 

"Según expone Triunfo Arciniegas, caperucita es una persona mala por su forma de actuar, este fue el lugar de partida para generar todo el concepto, comenzando por el título y portada del libro; caperucita Ro- Ja! Este último “Ja!” hace referencia a la esa risa con maldad de caperucita."

 

The Typography used for this project were bookman and helvetica, making emphasis on some words using bold, black, italic, normal, condensed, with chromatic variations to illustrate a concept per page.

 

"Las tipografías empleadas para este proyecto fueron Bookman y Helvética, se hizo énfasis en determinadas palabras haciendo uso de la tipografía en bold, black, itálicas, normal, condensadas, puntajes mayores y variaciones cromáticas."

This bag is a promotional stationery that comes with the book, this bag contextualized what nowadays would have been the food basket of the red riding hood, a normal paper bag which is familiar to the public.

This piece was designed for the book release,using the organic shapes of the Bookman typography we generated a diagonal using the word “Ha!” as a module, this caused tension to attract the attention, this diagonal points to the information about the release in the lower part of the poster.

This piece was designed for the book release,using the organic shapes of the Bookman typography we generated a diagonal using the word “Ha!” as a module, this caused tension to attract the attention, this diagonal points to the information about the release in the lower part of the poster.