Building on its heritage as a leader in peripherals for the PC, Logitech is reinventing itself as a company with design at its core since 2013. To highlight this changes, Logitech had been bringing new life to its brand identity.

As all the products already on the market were branded with the previous logo, I have been in charge of updating all the portfolio of mice, keyboards and presenters according to the new guidelines.

In order to get the best possible result I was first making for each product a few Photoshop renderings of the possible placements and proportions. And then creating a blueprint with all the specifications needed by the manufacturer.

This project has even been extended to the back label containing model name and compliance.

Thanks for your time.