The objective was to design a CONVERSE shoes integrated campaign that focuses on their customizable shoes and targets young adults ages eighteen to twenty-five.
The goal is to excite young students to create their own pair of CONVERSE shoes that reflect their personality and fit their vibe. Each person who creates an original shoe will also receive a shoebox with their name printed on it. That original shoe is therefore named after the person that designed it, and could be bought by other shoppers if they are interested in that design.
The campaign is advertised by showcasing custom made shoes alongside a sweet and short bio of the person who designed it encouraging the audience to relate to these people. This strategy reinstates the idea that anyone and everyone can find the perfect CONVERSE shoe for themselves.
Roles: Research, ideation, designer, copy writer, concept developer.
I manually designed a pair of shoes on Converse.com for each of my classmates, Combined it with their portrait and wrote a short bio that describes their personality and things that interest them. I then put all of this information together into various ads and created a marketing email with a landing page.
Marketing Email
Landing Page
