Spotify – A Decade Wrapped



  • ​​​​​​​As the decade drew to a close, we invited everyone to relive the music and moments that moved them. We created digital experiences that served up deeply personal stories and unexpected insights for millions of fans and artists, powered by ten years of listening data. These stories were unique to each viewer, so that no two experiences were ever the same. Thousands shared their story with the world, and soon Wrapped became the #1 trending topic on Twitter – creating a global cultural moment that dominated conversation online and offline for days.

    60+ million visits · 1.3 million artist visits · 30 million+ shares ·​​​​​​​ 6.5+ billion streams​​​​​​​​​​​​​​
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  • ​​​​​​​Selected Press Fast Company · ​​​​​​​TechCrunch · Billboard · USA Today · Pop Crush · Yahoo






  • Awards
    One Show Awards - Brand Voice - Gold
    One Show Awards - Websites - Bronze
    One Show Awards - Creative Use of Data / Storytelling - Finalist
    One Show Awards - Data Visualization - Finalist
    One Show Awards - Craft, Data-Driven Personalization - Finalist
    One Show Awards - Integrated Branding Campaign - Finalist
    One Show Awards - Social Media / User-Generated Content - Finalist
    One Show Awards - Social Media / Active Engagement - Finalist
    ADC Awards - Interactive / Website - Gold
    ADC Awards - Interactive / Campaign Site - Gold
    ADC Awards - Integrated Campaign - Silver
    Webby Awards - Social Entertainment - Webby Winner
    Webby Awards - Websites Music - People’s Voice Winner
    Webby Awards - Integrated Campaign - People’s Voice Winner
    Webby Awards - Websites Best User Experience - People’s Voice Winner
    Webby Awards - Websites Best Data Visualization - People’s Voice Winner
    Webby Awards - Viral Marketing - People’s Voice Winner











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About Project

As the decade drew to a close, we invited everyone to relive the music and moments that moved them. We created digital experiences that served up deeply personal stories and unexpected insights for millions of fans and artists, powered by ten years of listening data. These stories were unique to each viewer, so that no two experiences were ever the same. Thousands shared their story with the world, and soon Wrapped became the #1 trending topic on Twitter – creating a global cultural moment that dominated conversation online and offline for days.
Published: May 05, 2020
  • Views 13904
  • Appreciations 2266
  • Comments 61
  • Project Copyright Info
    COPYRIGHT INFO:
    Attribution Non-commercial
    No Derivatives
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