Fender Print Ad #1
Fender Print Ad #2
Fender Print Ad #3
Fender Mobile App:
Login page- users may login or create an account
Home page- users may access all other pages
My Gal- users track their "relationship" with their personal guitar. They may upload photos, videos or comments.
Fender Mobile App:
Dating Advice- users can connect with other muciscians, share advice, ask questions, post how-to videos, and more.
Match Maker- users can find with instrument or accessory they are looking for based on a series of questions.
Treat your Gal- links to the Fender shop page/ the custom Fender shop
Client: Fender
Audience: Guitarists/Bassists 16-35 yr
Startegy: To convince the target audience to choose Fender for it's variety of guitars, basses, and accessories through personifying their relationship with their instrument.
