The Monarch is a statement piece designed to bridge the gap between Nixon's traditional watch silhouettes and more jewelry-like pieces. The brand found success in the women's marketplace after drafting off of its men's line, and it was time to take chances and crank it up a bit. Codenamed "The Crush", The Monarch was briefed as a watch for the person with conviction for style; a watch that cuts glass- a watch to fall in love with.
Lead Design. Design Concepting, Design Refinement, Design For Manufacture (3D CAD + Spec).
Released in 2013. Designed at Cinco Design, for Nixon.
