Behind the scenes: A321neo
It’s definitely a lot more than just picking up the keys. Beginning with a series of interviews with all stakeholders to the aircraft’s Test Acceptance flight in Airbus’s Finkenwerder Airport in Hamburg, Germany; this was an internal communications project to document what goes on behind the scenes of the arrival of our first A321neo.
The campaign included a series of explainer videos, factsheets, giveaways (a tie-in with our internal Values Ambassador Awards!) and live videos, resulting in increased awareness and engagement across the entire group of 20,000 AirAsia employees, garnering more than 4k likes, 64k video views, and most importantly, we now know that a new aircraft definitely means more than just picking up the keys.
Project Lead: Joyce Koh
Videography: Adele Ng
Videography: Adele Ng
Video Production: Michelle Wong, Mun Yee Lai
Design: Jalilah Othman
Design: Jalilah Othman
Livery Design: Rai
Copywriting: Joyce Koh
Photography: Airbus
Copywriting: Joyce Koh
Photography: Airbus
Videography - welcoming ceremony: Ezzat Hakimi, Sam Ang
Special thanks to: Stefan Kruijer, Heiko Stolzke and Sara Ricci from Airbus | Shootsta
