Brand Extension for COACH : Homeware.
Through this extension line, we are filling the gap in the market which is based on our market research. This will result in increase in brand awareness and upliftment of Coach though new venture.
Learnings:
Brand architecture
Brand research and analysis
Brand positioning
Brand extensions
Understanding the consumer
Consumer profile
Conducting market research
Trend analysis
Marketing and promotion
Marketing strategies
Merchandising
Product line planning
Merchandising classification
