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This project is a advertising campaign for the Luxury Travel Company Abercombie and Kent. After doing Market Research, I decide to market towards millennials since their interest in traveling the world has increased.
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The goal for the advertisement campaign is to encourage millenials to get focused on their goals then achieve them. Showing them the importance of working hard and enjoying life as well. Traveling for young people has transition from a luxury to a lifestyle.
The goal for the advertisement campaign is to encourage millenials to get focused on their goals then achieve them. Showing them the importance of working hard and enjoying life as well. Traveling for young people has transition from a luxury to a lifestyle.
Next, will be the Final Advertisement, media buys and details for advertisement schedule.
