Gatorade Endurance is a line of hydration and sports nutrition products specifically tailored to endurance athletes. Together with a team, we were tasked to design a new line of packaging design that would fit within the Gatorade brand and reflect the energy of an endurance athlete. The project included package design, branding, and experience design for on-course signage and equipment.
Check it out in stores at specialty triathlon stores and online at www.gatorade.com
Client: Gatorade
Studio: Tether Inc.
Art Director: Daniel Petrzelka
Production Designer: Kyle Fuson
Studio: Tether Inc.
Art Director: Daniel Petrzelka
Production Designer: Kyle Fuson
