LEARN WHAT IT TAKES TO BE A SPRINGBOK
Actually Nike invests R1.8m in the NIKE All Star Rugby School for the development of future Springboks, especially those from disadvantaged communities. U-12 and U-15 boys are given the opportunity to learn what it takes to wear the green and gold jersey. The boys learn about training, nutrition, public speaking, life skills and drug awareness from some of SA’s leading sports scientists and coaches. Successful participants are awarded a full scholarship to a school with a strong rugby tradition, where the eat, sleep and breathe the game.
Agency: The Jupiter Drawing Room (South Africa)
Creative Director: Graham Warsop
Art Director: Heloise Byrne (née Jacobs)
Copywriters: Peter Callaghan
Photographer: David Prior
