Trader Joe’s Integrated Campaign
Great food doesn’t have to cost a lot.
Build the Trader Joe’s cooking community to convey the idea that it’s easy to cook a great meal at home for a great price with Trader Joe’s ingredients.
Website and Meal Kit Box
Announce the TJ’s cooking website with a series of recipes and meal kit boxes. Making healthy meals for your family can be difficult and time-consuming. The Trader Joe’s meal kit box comes with healthy ingredients for quick meals at great prices.
Trader Truck
Run the Trader Truck around the city so people can just grab the meal kit box and go.
The Trader Joe’s Recipe Book: Everyday Cooking
Enjoy cooking your own meal at home with the Trader Joe’s “Everyday Cooking” cookbook.
Trader Joe’s Cooking Event
The Trader Joe’s cooking event will showcase how easy it is to cook a great meal with the meal kit box. The meal kit box and the cookbook will also be sold at the event. And also have test kitchen that chefs teach how to cook amazing meals using Trader Joe’s meal kit boxes.
