Branding, Identity System, Cider Packaging, Mural, Exterior Signage, Website. 

Challenge:

Jared Fackrell was starting a cider bar and brewery from scratch. He needed an identity system that could stand out in the crowded bar scene in DC. The cider scene was starting to grow and they wanted to make sure Capitol Cider House could carve its own path, in business and with its identity system.

Solution:

We developed a custom typeface for the logo using a combination of angular serifs and cropped letters to emulate the geometry of DC's city grid.

After developing the logotype and apple mark we continued to explore a design language based on three colors (red, white and blue baby!) and simple geometric shapes. The result was a modular system that could be rearranged to build murals, cider cans, matches, menus, social graphics and beyond. 

Credits:

Design, Illustration, Art Direction: Paul dunbar

Web lead, Developer: Dan Rader