Having in mind mobile + app approach design first, I created a new visual design, mobile, and desktop, for the new Frédéric Fekkai. The goal was to merge social touch and new design trends to create a unique experience. Users have the opportunity to find products and content in various ways. Social design plays a big role, users are used to navigate and relate to social media design more than ever before. The result, a clean, modern, and easy to shop website.
* Campaign images belong to Fekkai Beauty Brands and were taken by Air Paris Agency.