Designing packaging can be incredibly fun and exciting. The challenge is to come up with new ideas that will make someone look at your design just that split-second longer. Sometimes a fraction os a second is all it takes to make someone reach out and pick up your package rather than the next one on the shelf.

 

I try to make my designs interesting and intelligent with a splash of humor thrown in. All else being equal, I like to think consumers appreciate good, thoughful design and will gravitate towards smart packages over boring ones. 

 

One thing that is often overlooked is that good packaging often pays for itself in increased sales but if done in a thoughtful manner, it may cost little if anything extra.

 

Here are some ideas for products that I am currently working on.  As always, comments are welcome and invited :-)

 

Thanks,

 

Dan

Final concept: This made it into production with no changes or edits by the client.

The original packaging.

Label for Throw pillows

Back massager packaging

Businesscards, Envelope and two versions of letterhead... I thought it would be fun to have a different version just for Fall. Maybe later a winter version could make it into the pipeline.