Challenge: Using Pantone 233 C create logo and word mark for an Arabic coffee company. Initially, company started as the Laila's Fair Trade Coffee and this project was rebranded into its current form. The idea behind the logo was two coffee beans to signify trade between at least two parties. The Pantone 233 C accent inside the coffee beans are actually skewed arrows points in a clockwise motion to also attribute to the circulation of trade. The main typography was chosen for its clean and professional look and the Gourmet Coffee type was chosen for its artistic traits. Website mockup to include store to purchase coffee and learn more about the company, and a stationary package included with this project.