The CTO of a resort in Las Vegas was concerned about the user experience a different creative vendor was producing for a redesign of the native iOS app. He felt as though what was being designed was a direct duplication of the mobile web experience and requested fresh eyes to present new creative concepts.

I worked with BAs and Product Owners, along with the Las Vegas Gaming Commission to ensure all ideas were in compliance and feasible.

 

THE CONCEPT:
Apple ARKit & Beacons would be setup to assist guests by utilizing Wayfinding in order to find their way through the resort. This also allows the user to interact with tables and slots as they walk through the resort - they can see tables that are open, minimum bets, find their favorite slot machine, etc.

 

CREATED & PRESENTED: March 2019

CREATIVE DIRECTOR & IXD: Stephanie Carley
UX DESIGN: Ben Neal
UI DESIGN: Allan Rosales