Motion Graphic based snow reports I designed for Mad River Mountain's Instagram account. These snow reports answer the 4 most commonly asked questions received online. "What are the snow conditions?" "What is the current snow base?" "What are your hours today?" and "Are any events going on today?". Users swipe up and receive the full report hosted at Mad River Mountain's website. I found that after implementing these videos throughout the week on social channels that their audience would ask less of these daily questions. I also found these snow reports performed really well and the audience was more likely to share this type content with others as opposed to some of the other content on the page.