Crack n' Fries ad campign
Photography • Graphic Design • Copywriting
Photography • Graphic Design • Copywriting
George's Takeaway is an upbeat comfort food restaurant that specializes in Bahamian food. One of their most popular specials are the Crack n' Fries Dishes. Soft, premium cut french fries, loaded with house sauces, a meat selction of chicken, conch or conch & shrimp, then topped with sweet plantain bites or diced pineapples.
In the Bahamas the term 'Crack' refers to dishes that have been cut, battered, floured and deep fried to give a crunch (or a crack) when eaten. Popular 'crack' dishes in the Bahamas are Crack Conch and Crack Chicken.
For this campign, we utilized the wordplay of the multiple meanings of the term crack to entice national and an international audience. In the design elements, cracked textures off-sets our san-serif typeface. We used high-quality photography to bring out the colors and textures of the meal, aiming to portray an addictive feel. Our background elements feature the 'final' or topping ingredient to contrast our meal from the wooden background.
