Brandman: Your Partner is Here
Client: Brandman University
Ad Agency: Vitro
Ad Agency: Vitro
Illustrator: Davide Bonazzi
Art director: Thomas Gibson
Writers: Nikolaus Drellow, Bill Wanek
Creative director: Will Roth
Executive creative directors: Ross Brodie, Brian Dunaway
Art director: Thomas Gibson
Writers: Nikolaus Drellow, Bill Wanek
Creative director: Will Roth
Executive creative directors: Ross Brodie, Brian Dunaway
Chief creative officer: John Vitro
Curator: Richard Salzman
Year: 2017-2018
Year: 2017-2018
A selection of illustrations made for Brandman University's MyPath™ campaign targeting adults going back to school. The campaign is currently rolled out across digital and traditional platforms.
The project has been selected into Communication Arts 2018 Illustration Annual, Print Advertising category.
The project has been selected into Communication Arts 2018 Illustration Annual, Print Advertising category.
During the making of this project, it took many rounds of revision and more than 300 sketches before we found the right way. Below are some roughs of the chosen concepts.
The campaign includes several video spots aired on TV and social media platforms.
Brandman MyPath™: The Fast Way To Earn Your Degree Online:
Earn Your Degree Faster Than You Think:
We're Your Partner:
Your Partner in Helping You Graduate:
Video credits
Illustrator: Davide Bonazzi
Animation House: Nomint, London
Art Director: Kristen Sugihara
Copywriter: Jenny Thompson
Creative Directors: Will Roth, Brian Dunaway & Ross Brodie
Animation House: Nomint, London
Art Director: Kristen Sugihara
Copywriter: Jenny Thompson
Creative Directors: Will Roth, Brian Dunaway & Ross Brodie