2020 Ole Miss Football
Art Direction/Graphic Design
In December 2019, Ole Miss Football hired a new Head Coach and the Lane Kiffin era began. My job was to reboot our graphics to reflect the fresh start of the program. I chose red as the primary color to contrast the stark white graphics of the previous season. Since the old "look" was still being used by other sports, the red would instantly stand out in a social media feed. Duotone photos and more textures further separate the two seasons.
This concept came together in less than a week to be ready on day 1 of Kiffin's tenure. So even though the elements stayed constant throughout the season, there was an evolution in the final look while I adjusted to limitations and problems I couldn't account for in the beginning.
