Devex Partnerships
Devex Partnerships is the creative and native advertising unit of Devex, the media platform for the global development community. Devex Partnerships connects companies and brands with decision-makers, influencers, and global development professionals at the cutting edge of social impact through advertising across Devex's platform and channels, surveys and audience insight, webinars and live events, and creative storytelling services.
In the past years, Devex Partnerships has grown from a tiny team into a creative and consulting agency, and the new website and promotional materials needed to reflect the creativity and range of services they offer.
My role and deliverables:
- Art direction
- Retouching
- Web design
Credits:
Video production – Naomi Mihara
Web development – Nicolas Muiño
Project management – Ines Rodriguez
- Web design
Credits:
Video production – Naomi Mihara
Web development – Nicolas Muiño
Project management – Ines Rodriguez
The idea & process
Devex Partnerships consists of four smaller teams, each with their own speciality and skills. To explain each department's work, we created custom looping videos that can be used as backgrounds on the website, in promotional materials, or in the showreel.
Colorful animations visualize the four business lines' work in an abstract and fun way, while differentiating Partnerships from Devex's serious and more conservative media brand.
Plus, we engaged Devex's employees as hand models, because nobody can explain what Devex Partnerships is better than themselves!
Visual #1: Advertising on Devex
The advertising team connects brands to Devex's diverse yet niche audience of development, health, humanitarian, and sustainability professionals through ads on Devex's platform, social media content, newsletters and sponsored content.
Visual #2: Surveys & Audience Insights
Surveys and Analytics teams offer bespoke research and consulting for business and development objectives.
Visual #3: Events
Devex LIVE brings together the global development community through in-person thought leader events and conferences, and via online webinars to learn, share, and drive forward the most important ideas shaping our world.
Visual #4: Creative storytelling
Devex's digital storytellers help brands showcase their work and thought leadership on issues that matter most to the global development community. The team of creatives produces engaging and thought-provoking articles, videos, and multimedia content.
Website design
The bright and intriguing visual loops are at the center of the new Devex Partnerships website, inviting visitors to stay on the site and explore the content. The website design itself is simple and minimal to shine a spotlight on successful past projects and let the work "speak" for itself.
Other applications
The produced photos and videos can be applied to other Devex Partnerships promotion, from showreel video to business cards and documents.
