This season's campaign needed to both convey a sense of place (the Monterey Bay region) as well as keep in line with the Otter Athletics brand and taglines.
Each poster incorporated the existing "Otterritory" wordmark, photos of the student-athletes and the specific sport's 2012/2013 season schedule.
Placement of the pieces around campus and the Monterey Bay community required a polished, sophisticated look for grabbing the attention of the Otter Athletics fan base.
Working with varying amount of content dictated the final layout of each poster, however the aesthetic remained the same across the series.
To support this season's campaign, digital artifacts for the various sports' social media outlets and OtterAthlteics.com were created.
