This typography design is made for NIKE Joyride Series shoes for the Chinese marketing. The shoes' core characters of 'Joy', 'Energy' and 'Light' has been transferred into this typography through the play of the design on spacing, dots and slanting lines.
这款字体是为NIKE Joyride系列的运动鞋而设计。新鞋中最明显的特征便是采用了全新的TPE缓震颗粒为跑步者带来具有革命性的缓震体验。因此，在字体设计中，利用了点、空间和斜线的元素来表达了“乐趣”，“活力”和“轻盈”的新鞋特性。
More typography design for other categories
