John Spinnenweber's profileJae Who's profile

Pantone Big Game Color Commentary

Multiple Owners
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PANTONE #BigGameColorCommentary

The San Francisco 49ers and The Kansas City Chiefs made it all the way to the Super Bowl this year. Two teams that play two very different styles of football. From cities in two very different parts of the country. Separated by nearly 2000 miles.

Yet their primary colors are neighbors in the Pantone System.

So we came up of a way to have Pantone for the first time ever authentically join the Super Bowl LIV conversation without mentioning the teams, cities, or league by name by replacing our subjects with a PANTONE color code in our Big Game Color Commentary tweets. Ultimately uniting two very different groups of people, designers and sports fans on the same platform, Twitter. 

AGENCY  Huge Inc.

ECD  Jason Musante

CREATIVE PARTNER  Jae Who
We tweeted commentary on the fly about the action in the game, halftime entertainment, food and lots of other Super Bowl festivities.  
Plus we got to start a bunch of fun conversations with the brands that had invested big in traditional advertising during the game.
With a $0 budget Pantone garnered 1,200,000 Twitter impressions and some press.
Pantone Big Game Color Commentary
Published:
John Spinnenweber's profileJae Who's profile
Multiple Owners

Owners

John Spinnenweber's profile
Manhattan, NY, USA
Jae Who's profile
Manhattan, NY, USA

Pantone Big Game Color Commentary

Published:

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